Lower-Potency is On the Rise

Budtenders know them as “THC Chasers” – – those customers who buy any cannabis as long as it has a high THC percentage. Chasers will also reject any products that test under a certain amount (typically their red line is 20%). But savvy budtenders and experienced cannabis users know the real “chase” is for an excellent cannabis experience. Which just might not involve the maximum THC percentages the Chasers seek.

Those OG users and cannabis connoisseurs are on the rise, according to new studies.

“Research conducted by the nonprofit Angus Reid Institute on behalf of the Ontario Cannabis Store found 58 percent of consumers actively seek lower-potency products, spanning the cannacurious, casual consumers, wellness seekers, and even steady, experienced users. The data reflects a broader shift toward moderation and control.”

That study is based in Canada. Are the same trends happening in the US?

“That trend is not unique to Canada. Markets like Colorado have seen increased interest in lower-potency products as consumers look for options with more functionality. When products are designed with quality inputs for controlled, predictable experiences, they begin to serve a different role in the assortment. Instead of competing for the same purchase, they become an addition.”

Jenny’s has long been a supporter of such connoisseurs, especially with our cured resin vapes “closest thing to smoking a joint” and delicious outdoor strains like Acapulco Gold and Panama Red.

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