Natural Ingredients: Plant-based food coloring is derived from fruits, vegetables, and other plant sources, which means it contains natural compounds found in these foods. These compounds often come with additional nutrients and antioxidants, contributing to overall health. The orange used in Zee Zee Gummies, for example, is beta-carotene.
Reduced Chemical Exposure: Synthetic food colorings may contain artificial additives and chemicals that some people prefer to avoid due to potential health concerns. Plant-based food colorings typically have fewer artificial additives and are free from synthetic chemicals, reducing the risk of adverse reactions or long-term health effects.
Potential Allergen-Friendly: Synthetic food colorings have been associated with allergic reactions in some individuals. Plant-based food colorings are generally considered safer for people with allergies because they are derived from natural sources and are less likely to trigger allergic responses.
Nutritional Value: Plant-based food colorings often retain some of the nutritional benefits of the original plant source. For example, beetroot powder used as a natural red food coloring contains nutrients such as vitamins, minerals, and antioxidants, which can provide additional health benefits when consumed.
More Sustainable: Plant-based food colorings are typically more environmentally sustainable compared to synthetic options. They have a lower environmental footprint since they are derived from renewable plant sources and usually involve fewer chemical processes during production. Additionally, the cultivation of plants for food coloring purposes can support sustainable agricultural practices.
“Wow”, you say, “those Zee-Zee Gummies are a GORGEOUS ORANGE!” And that’s no accident.
